Boxful
Branding

CHALLENGE

Introduce a new, alternative solution to the space crunch that plagues Hong Kong's apartment dwellers. Educate people about the virtues of on-demand, valet storage.

APPROACH

Create a simple, thorough and transparent brand experience.

Visual Identity

The look.

Building on the premise that Boxful is a simple and easy storage service, I employed bold color with clean lines and typography to relay the company's message.

Responsive Web

A formal introduction.

Ads and TV spots acquaint Boxful with the public but it’s the website that provides the groundwork for a meaning relationship. Here, the user learns about the company and is educated about its services and facilities. Orders and transactions take place on the responsive website. It's the lifeline of the business.

Photography

The feel.

Whether shot in a studio by a professional photographer or snapped by a staff member on a iPhone 7, it is my job to ensure that anything we use conforms to the brand identity.

Photography

The feel.

Whether shot in a studio by a professional photographer or snapped by a staff member on an iPhone, it was under my art direction to ensure that everything we shot was consistent with the brand identity.

Photography

The feel.

Whether shot in a studio by a professional photographer or snapped by a staff member on a iPhone 7, it is my job to ensure that anything we use conforms to the brand identity.

The feel.

Whether shot in a studio by a professional photographer or snapped by a staff member on a iPhone 7, it is my job to ensure that anything we use conforms to the brand identity.

Print Ads

Hey, remember us?

Posters People with disposable income who live in a confined space is our target demographic. For this reason we allocated a major portion of our marketing budget to advertise within MTR subway stations and bus stops across the major work and residential areas of Hong Kong.

In-Train Advertising For a time span between 5 to 60 minutes, we had the attention of thousands of commuters each day during this campaign. Information regarding our products and services were strategically dispersed throughout the 8 cars.

Print Ads

Hey, remember us?

Posters People with disposable income who live in a confined space is our target demographic. For this reason we allocated a major portion of our marketing budget was used to advertise within MTR subway stations and bus stops across the major work and residential areas of Hong Kong.

In-Train Advertising For between 5 to 60 minutes, we have the attention of thousands of commuters each day of the campaign. The train has a variety of information regarding our products and services strategically dispersed among its 8 cars. After a typical 2 to 3 week campaign, commuters have a much better understanding of what Boxful is and what Boxful does.

Gifs & Vids

In the early days working at the start-up, I had to wear many hats as the lone creative. Here are a few examples of my forays into illustration, animation, and video editing that were used for social media.